This website has 2 core sections - an artisan directory and an online store

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Artisan Directory

This artisan directory is an active and comprehensive listing of genuine artisans working across India and representing a large number of traditional Indian crafts. The directory is ideal for:

The directory is ideal for:
Individuals who wish to commission work directly to artisans
Buyers from retail stores who are keen to source directly from producers
Designers who need skilled artisans to translate their ideas into real products
Students and researchers who are curious to learn about heritage crafts

Registered users of the directory can browse for artisans by craft form, geography and product category. Each craftsperson has a dedicated profile page with their history, skill set, capacity, sample images of products they make and complete contact details.

We aim to make this directory as representative of India’s rich craft heritage as possible. Hence we will be continuously adding new crafts and artisans to it. Access to complete records in the directory is open only to registered users.

IAO Signature Store

The inventiveness, skill and creativity our artisans are displayed in the products they make. The IAO store showcases handcrafted products made through design workshops and new product development initiatives taken up in various craft clusters. Tailor made for discerning urban consumers, each product in the store tells its own unique and beautiful story.

If you’re looking for exquisite textile based home accents, trendy personal accessories, wall art and special gifts, you are sure to find the perfect fit at the IAO store.

All products featured on the store can be bought off the shelf. For custom orders, please email us. To reach out to the artisans directly, do register at the directory
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